Website Optimisation Day

Date: Sunday 9th December 2007
Location: Allesley Hotel, Coventry
Presented By: Rob Kelly FIAPH

Get YOUR website in the top ten on GOOGLE – every time!

This one-day training course has been designed specifically for Therapists who have a website, (or would like one) and would like that website to rank highly (appear at the top of the screen) on the major search engines, like google, alta vista, msn etc

Most potential clients will only look at the first page of results, once they have searched for ‘hypnotherapist in Leeds’ or ‘stop smoking in London’. …. You need your website to be on this first page of website listings, if you want lots of visitors (clients!) to view your web pages, and book an appointment with you.

There are just under TWELVE MILLION web-pages about ‘hypnosis’ on google……so having an interesting, colourful, information-packed website is NO GOOD TO YOU WHATSOEVER,
Unless members of the public can find them, by using one of the major search-engines!

You might have the best website in the world, but it is useless unless people visit it!

During this packed one-day course, I will find a genuine, low-ranking (therapy) website, and turn it into a high-ranking, easy to find, search-term-specific, client-finder! I will demonstrate this whole process to you.

Question: Why is the person who built your website, the WRONG person to ‘optimise’ it for you? Answer: Because they don’t know YOUR BUSINESS, and YOUR AREA like you do!

Learn how to write the very best web pages, and optimise them for best performance, including: keywords, meta-tags, alt-tags, pictures, location-specific text, the right ratio of words-to-pictures, the right topics to write pages on, ambiguous spelling, generic terms, links to other websites, getting the right phrases for internal and external links e

Bring your website with you – either on your laptop, or on paper, and we will work through it with you during the day – I will help you to change/correct/update every single page, in order to make it ‘search-engine friendly’

You DO NOT need to know anything about websites or search engines to benefit from this course

I will teach you how to create the most effective domain and page names, including ‘doorway’ and ‘landing’ pages. I will also explain how search engines work, and how they rank different websites and web pages: why are some always in ‘the top ten’, and while others cannot be found, anywhere….

WHY PAY £1000’s to somebody else to do this for you, when you can do it MUCH BETTER yourself, and KEEP you website ‘on top’ by spending just an hour a month on it.